Kanye West’s latest music video shows a new craze in the video world- “Datamoshing”. With the removal of certain keyframes and tweaking to the compression, some very clever effects are created. When Kid Cudi comes into the shot while singing the chorus at 01:05 and the green glow of Kanye’s top at 03:26 it proved to be something fresh. The director, Nabil Elderkin, who has done videos for other music artists, is definitely someone to watch out for in the future. Another of his videos, “She’s a Star” by Will.I.Am, is a must see, especially as it is black and white, yet he manages to pull off some beautiful effects.