This video collage was created by artist Marco Brambilla with the help of production company Crush. It features a journey from hell to heaven and plays on high definition screens in the elevators at the Standard Hotel in NYC- playing forwards when the elevator goes up, and in reverse when it travels downwards.
Marco’s vision of hell and heaven, with all the parts between, is mesmerizing with such great detail in every inch of the screen. The colour theme starts red and orange to show a flame-ridden and burning hell, but slowly evolves through grey and purple into green, and then finally into the blue and white of the blissful scene of heaven. What is also interesting is the eye shape in both hell and heaven depicting the vision of God and Satan.
The entire canvas that slowly moves up is a total 1920 x 7500 pixels, including static illustrations by Marco and over 400 video clips composited by the artists at Crush. See photos of the elevator installation here.
In parallel to the technical research, Marco and his studio staff began the process of researching and collecting a vast amount of footage sampled from both mainstream and more obscure film sources. Marco then assembled still grabs from each piece of sampled footage into photomontages, which we would review weekly while Marco’s editor cut together a linear chronology of what the components in journey from hell to heaven may look like. [...] The clips were used in much the same way the way a painter would use a colour or texture. We felt it was like audio sampling, using the clips as beats and timing them all to work together to create something new and original
Notice the small Michael Jackson figure dancing just below heaven (02:22). Did Marco Brambilla know something the rest of us didn’t?




